8,000+
Miles Travelled
50+
Cities visited
23
States covered
We truly believe we're the best at what we do.
But we know anyone can say that. And it doesn't take a genius to pick up the phone and try and convince you otherwise. We know that's not how good business is done.
So, we created the "Never Ending Tour" to bring the message to you. Travelling across the country in our very own branded tour bus, we stop off at various towns and cities to drop in on existing customers and other importers looking to have a conversation about what new services are available and what’s happening in the world of transpacific trade.
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The History of
The Never Ending Tour
In the spring of 2018, we were looking to expand our reach and promote the OWL brand globally in a fun and engaging way that would also benefit the Nugegoda Girls' Home in Sri Lanka, which we had already been supporting as a company.
Since several members of our executive team once dreamed of being professional musicians—but unfortunately lacked the talent to sing or play instruments—we launched the “Wear in the World” campaign. Inspired by the "Skinny T" worn by the Rolling Stones' 1975 Tour of the Americas, we created our own OWL Tour jerseys and invited customers, friends, family, partners, and staff to take a selfie wearing it in locations around the world. For every selfie submitted to our Tour Team, OWL donated $50 on behalf of the participant.
The campaign was a huge success, boosting brand awareness, bringing people together, and most importantly, raising a massive amount of funding for the orphanage.
In 2019, building on the success of the "Wear in the World" campaign, we decided to extend the program—this time using a Grateful Dead "Europe ‘72" Tour jersey replica. The result? Twice the amount of funding raised for the Girls' Home. The impact was so significant that we were able to fund new dorms, bathrooms, showers, a computer room, and a playground for the children.
Then, in 2020, we decided it was time for a real spring tour. So, we bought a used RV, wrapped it with an image of an older, sophisticated man drinking red wine, and called it the Spring 2020 "Not Your Father’s Forwarder" Tour.
From there, we hit the road east from California, meeting customers, connecting with partners, and creating video content through our traveling “Thought Leadership” sessions.
This took the fun and brand awareness to another level. It also allowed us to surpass the prior 2 years funding of the Girls Home combined. As a result, we decided in Late 2020 to rename the adventure and subsequent tours to “The Never Ending Tour”.
It's now spring 2025, and we are still on the road!
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A little note from the OWL team...
We don't want to be "just another business". That's why we do things a little differently. We know data security is of paramount importance, so we place high standards on ensuring it is safely and respectfully secured. We are committed to following and continuously evolving best practices to support this principle.
Your data is yours, and we guard it closely. We do not sell any of your information, and we will always be fully transparent on how we collect and use your data. That's a promise.
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