OW Logistics | Never Ending Tour 2024-25 LogoOW Logistics | Never Ending Tour 2024-25 Logo
Joins us as we embark on the next installment of the OWL Never Ending Tour...
8,000+
Miles Travelled
50+
Cities visited
23
States covered
2024 Tour Diaries
Latest Video
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Coming Soon...
OW Logistics | Never Ending Tour 2024 | Tour Diaries Episode 1
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We truly believe we're the best at what we do.
But we know anyone can say that. And it doesn't take a genius to pick up the phone and try and convince you otherwise. We know that's not how good business is done.
So, we created the "Never Ending Tour" to bring the message to you. Travelling across the country in our very own branded tour bus, we stop off at various towns and cities to drop in on existing customers and other importers looking to have a conversation about what new services are available and what’s happening in the world of transpacific trade.
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The History of
The Never Ending Tour
In the spring of 2018, we were looking to expand our reach and promote the OWL brand globally in a fun and engaging way that would also benefit the Nugegoda Girls' Home in Sri Lanka, which we had already been supporting as a company.

Since several members of our executive team once dreamed of being professional musicians—but unfortunately lacked the talent to sing or play instruments—we launched the “Wear in the World” campaign. Inspired by the "Skinny T" worn by the Rolling Stones' 1975 Tour of the Americas, we created our own OWL Tour jerseys and invited customers, friends, family, partners, and staff to take a selfie wearing it in locations around the world. For every selfie submitted to our Tour Team, OWL donated $50 on behalf of the participant.

The campaign was a huge success, boosting brand awareness, bringing people together, and most importantly, raising a massive amount of funding for the orphanage.

OW Logistics | The Never Ending Tour | Orphanage Support
In 2019, building on the success of the "Wear in the World" campaign, we decided to extend the program—this time using a Grateful Dead "Europe ‘72" Tour jersey replica. The result? Twice the amount of funding raised for the Girls' Home. The impact was so significant that we were able to fund new dorms, bathrooms, showers, a computer room, and a playground for the children.
OW Logistics | The Never Ending Tour | Wear in the World Campaign
OW Logistics | The Never Ending Tour | Wear in the World Campaign
OW Logistics | The Never Ending Tour | Wear in the World Campaign
Then, in 2020, we decided it was time for a real spring tour. So, we bought a used RV, wrapped it with an image of an older, sophisticated man drinking red wine, and called it the Spring 2020 "Not Your Father’s Forwarder" Tour.
From there, we hit the road east from California, meeting customers, connecting with partners, and creating video content through our traveling “Thought Leadership” sessions.
OW Logistics | Never Ending Tour | Hoover Damn
This took the fun and brand awareness to another level. It also allowed us to surpass the prior 2 years funding of the Girls Home combined. As a result, we decided in Late 2020 to rename the adventure and subsequent tours to “The Never Ending Tour”.
It's now spring 2025, and we are still on the road!
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    California
    Joshua Tree
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    Utah
    The Narrows
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    California
    Big Sur
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    Arizona
    Grand Canyon
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    Nevada
    Hoover Damn
    Keep up to date with our
    Tour Diaries
    Here are a few of our favorites from previous tours!
    December 8, 2021
    A discussion with Robert Peek, Director & General Manager of Business Development, JAXPORT
    Robert Peek shares his perspective on the current shipping crisis around the globe and the impressive work JAXPORT and leading terminal operators including SSA are doing to help alleviate today's supply chain pressures.
    So much more than
    "just a 3PL tour"
    Every year, we tie our spring tour with a cause close to our hearts, supporting the great work of the Gangodowila Orphanage in Sri Lanka.
    On previous tours, we distributed customized bandanas all along the tour. For every selfie shared sporting the exclusive bandana, we donated $50 USD to the fantastic work at the girls' home.
    ImageOW Logistics | Never Ending Tour MMXXI Customized Bandana
    OW Logistics | Follow the great work at the Gangadowila Orphanage in Sri Lanka
    OW Logistics | Never Ending Tour MMXXI Customized BandanaOW Logistics | Never Ending Tour MMXXI Customized BandanaImageImage
    So much more than
    "just a 3PL tour"
    Every year, we tie our spring tour with a cause close to our hearts, supporting the great work of the Gangadowila Orphanage in Sri Lanka.
    This year, we will be distributing customized bandanas all along the tour. For every selfie you share sporting your exclusive bandana, we will donate $50 USD to the fantastic work at the girls' home.
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    OWL 2020 Tour - The Tour Bus
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