The History of The Never Ending Tour
Since several members of our executive team once dreamed of being professional musicians—but unfortunately lacked the talent to sing or play instruments—we launched the “Wear in the World” campaign. Inspired by the "Skinny T" worn by the Rolling Stones' 1975 Tour of the Americas, we created our own OWL Tour jerseys and invited customers, friends, family, partners, and staff to take a selfie wearing it in locations around the world. For every selfie submitted to our Tour Team, OWL donated $50 on behalf of the participant.
The campaign was a huge success, boosting brand awareness, bringing people together, and most importantly, raising a massive amount of funding for the orphanage.
Then, in 2020, we decided it was time for a real spring tour. So, we bought a used RV, wrapped it with an image of an older, sophisticated man drinking red wine, and called it the Spring 2020 "Not Your Father’s Forwarder" Tour.
From there, we hit the road east from California, meeting customers, connecting with partners, and creating video content through our traveling “Thought Leadership” sessions.
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