Live panel clip · Tech strategy · 7 October 2026
Our tech strategy? Be the conductor of the orchestra.
“We kind of see ourselves as the conductor of the orchestra.” Dave Boothe, President, Americas at OW Logistics, on the Chain.io live panel, 7 October 2026.
More from the panel
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Visibility, 0:27 “It gets down to, you know, where’s my product?” -
AI & trust, 0:31 “I don’t think the basic relationship is changing.” -
Customer expectations, 0:34 “Everyone expects everything to happen immediately.” -
Commoditization, 0:37 “You really have to solve or satisfy a specific need.” -
RFPs, 0:37 “Really dig into the answers and ask the next question.”
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