Live panel clip · Commoditization · 7 October 2026
Stop competing on rate per container. Solve the pain point.
“You really have to solve or satisfy a specific need.” Dave Boothe, President, Americas at OW Logistics, on the Chain.io live panel, 7 October 2026.
More from the panel
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Tech strategy, 0:38 “We kind of see ourselves as the conductor of the orchestra.” -
Visibility, 0:27 “It gets down to, you know, where’s my product?” -
AI & trust, 0:31 “I don’t think the basic relationship is changing.” -
Customer expectations, 0:34 “Everyone expects everything to happen immediately.” -
RFPs, 0:37 “Really dig into the answers and ask the next question.”
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